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TIPP Thoughts: Vaccines Face P.R. Challenges

COVID Vaccines Face P.R. Challenges

Progress and Outlook

With relief around the corner, through the successful creation of vaccines by companies such as Moderna, Pfizer, and Novavax, the issue is not whether there will be a vaccine, but rather the amount of trust and acceptance of the vaccine.

The Numbers

  • Only 56% in the latest IBD/TIPP poll trust vaccines, while 40% lack trust.
  • 53% believe that the first COVID-19 vaccines will be safe and effective
  • 52% are willing to get vaccinated once the vaccine is available. 41% are reluctant.
  • 43% are ready to have their children vaccinated.

Actionable Insight

  • The data establishes the need to aggressively promote vaccines.

Questions Covered

1) How likely are you to get a COVID-19 vaccine as soon as it becomes available?

28% Very likely
24% Somewhat likely
18% Not very
23% Not at all
6% Not sure

52% Likely
41% Not likely

2) How confident are you that the first coronavirus vaccines will be safe and effective?

18% Very confident
35% Somewhat confident
18% Not very confident
19% Not at all confident
9% Not sure
*% Prefer not to answer

53% Confident
37% Not confident

3) Generally speaking, how much trust do you place in vaccines?

22% A lot of trust
34% Quite a bit
25% Little Trust
16% No trust at all

56% A lot/Quite a bit
40% Little/no trust

4) How likely are you to vaccinate your children as soon as it becomes available if it is required to attend school inperson?

25% Very likely
18% Somewhat likely
12% Not very likely
23% Not at all likely
21% Not sure

43% Likely
36% Not likely


About the Poll

TechnoMetrica conducted the TIPP Poll using an online survey from December 1 to December 3.  The nationwide study had a sample of 1,209 Americans, 18 or older. TechnoMetrica's network of panel partners provided the study sample.  Upon the study completion, TechnoMetrica weighted the study dataset by gender, age, race, education, geographical region, and party to mirror known benchmarks such as the U.S. Census.  The credibility interval (CI) for the survey is +/- 3.2 percentage points, meaning the study is accurate to within ± 3.2 percentage points, 19 times out of 20, had all Americans been surveyed. Subgroups based on gender, age, ethnicity, and region have higher credibility intervals due to smaller sample sizes


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